Wednesday, April 8, 2015
Kudos: April of Drop Designworks
It's easy to see why this great postcard designed by April of Drop Designworks caught our eye. It's cute, clever, and most importantly, it's clear what the message is.
On the front of the card, I love how April effectively conveys two messages by simply inverting the colors. It causes us to read the headline in two different ways, without being confusing.
This creative approach saves space and prevents the postcard from appearing cluttered.
The use of a textile texture is also a subtle but brilliant touch. It's interesting visually, and it's a clever nod to the fact that alpaca are commonly used for their fiber.
It's great when a design is interesting to look at, but it's even better when that interesting design is intrinsically tied to the subject matter.
The card also excels from a visual hierarchy standpoint. The information is conveyed efficiently thanks to prominent headlines and sparingly used copy.
The sponsoring organization is clearly presented, and there's just enough whimsical imagery to keep the card playful without losing a sense of professionalism.
Overall this card definitely gets our seal of approval. Great job, April!
Do you have examples of a great postcard design? We'd like to see them! Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!