Showing posts with label art. Show all posts
Showing posts with label art. Show all posts

Tuesday, June 2, 2015

Found: Five Fabulous Postcard Designs

Today's selection of postcards vary in both topic and approach, but they all have one thing in common: they're examples of great design.
Designers  Michael Ryan Smith and Joseph Mueller have taken the minimalist approach with this postcard, and it works wonderfully. The rich dark purple background really makes the colorful bold lines pop. The text, like the line-work, is used sparingly. We're presented with only the vitals, in a clear and concise fashion.

This postcard designed by David Van Landingham does a great job at highlighting the services offered by MCI (Makeup Call Inc.), while also providing an example of their makeup work. The dark color scheme of the front contrasts nicely with the lighter backside. In addition, the grungier walls and shadows of the front contrast with the serene formality of the back, subtly reinforcing the idea that this company does more than weddings.

Like we've mentioned above, designer Alisha Collins Bucca has wisely opted to go light on text. Further, this card features more imagery, which is smart because it lets the viewer know just how much variety they're in store for if they attend the event. It's enticing and informative.
Nikole Grad utilizes striking artwork to capture our attention, and a useful calendar to ensure the postcard hangs around. The longer a recipient holds on to it, the more likely they are to attend the event. 
This postcard by Heather Cook features striking imagery with an intensity you typically don't see in youth sports promotional pieces. The front clearly appeals to children directly, because every kid wants to be taken seriously and feel tough. The back however, is all about the parents. It includes information about savings, how to sign up, and a call to action.
And that about wraps it up for today. If you enjoyed these designs, or if you have great designs of your own that you'd like us to check out, just leave a comment below. We'd love to hear from you!

Tuesday, April 21, 2015

Verna Bhagrava Shakes Things up with Simplicity

For today's design spotlight, I wanted to take a look a this great minimalist card created by Creative Director Verna Bhargava and her team. Their objective was to design something that encouraged people of various disciplines and backgrounds, everyone from scientists to artists, to attend a symposium about the 1989 Loma Prieta earthquake. I'd say they succeeded. 

The postcard brilliantly merges science with design. The winding curves covering the main side of the postcard are a clever nod to the Richter scale. 

And by using a textured brush instead of uniform solid lines to create the waves, the viewers mind is able to treat the shapes more abstractly. It's like looking at a cloud - everyone's going to interpret it a little differently. When I look at them, my mind conjures up images of shaky mountains and collapsing roads.

It's not pleasant imagery by any means, but it's exciting and it lends a sense of urgency to an event that occurred 25 years ago.

The back of the postcard demonstrates just how confident these designers are. There's only one bold brush stroke. Everything else is text. But you know what? It works. It's aesthetically pleasing, it draws the eye, and it makes a topic some might find mundane interesting again.

Kudos to Verna and everyone involved. 

Interesting side note: As if this great design wasn't enough to motivate people to attend, Mother Nature decided to lend a helping hand - Verna and her team launched this project 1 day after California was hit by a 6.1 earthquake.

Do you have examples of a great postcard design?  We'd like to see them!  Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!


Saturday, April 11, 2015

Kudos To Ojan

If you boil down all the elements that go into designing a great postcard, what do you have when you lift the lid?

You have a postcard that can change your mind.

And when I came across a series of postcards from Indonesian designer OJANTO WORK, that's exactly what happened to me.

The postcards are maps of various cities throughout Indonesia.  Ojan states that each card is designed with colors and perspective that reflect the uniqueness of the city it represents.

Perhaps I'm drawn to the maps (guess I'm a closet map lover).  And I'm definitely attracted to the bright colors and bold lines.  I like the innocence of the graphics and the professional crispness of the execution.  I see the influence of textile design, and palettes of colorful inks being pulled through a screen.

Ojan wonders if the designs might help convince someone to come visit a vast and varied country. 

I think it has.

OJANTO WORK from Yogyakarta, Indonesia
A catalog of postcards are on Pinterest


Banda Aceh




Tuesday, March 31, 2015

Six Super Postcard Designs On Behance

Looking for a postcard designer on the internet?  Check out Behance

Started in 2006, Behance has been on a mission to remove the barriers between creative producers and creative buyers. 

The site presents the portfolios of thousands of aspiring and accomplished artists, including photographers, illustrators, and yes, postcard designers.  

We've peered through hundreds of postcard designs saved on the Behance site.  Here are six that we especially like:

The first postcard is from Sara de la Mora, a Spanish designer based in London.  The card was prepared as part of a Yelp competition “Yelp’s Key To London”.

I love how the bookplate design draws you in.  You're transported to the comfort of your easy chair, an Agatha Christie paperback, and bam -- you realize you're on a journey in a Yelp ad.  Very slick, indeed.

[Want more information about Sara?  Check her website here.]
We're very impressed with the work of Yanviani Wongso, a design student from Singapore.  The postcard is effective -- promoting a gallery show -- as well as fresh and creative.  It's nice to see a designer who is playful with type, without creating a distraction, and without over powering the message.

Christopher Charles, from Long Beach, California,  is a designer at subplex.  His postcard design for a farmer's market is interesting because it features black and white photography.  Your eye is drawn to the red, and to the copy it contains.  It shows how much can be accomplished with just a color or two.

A postcard design from Bobby Jennings in Mesquite, Texas, shows how full color can work wonders.  Houghton Mifflin Harcort Publishing uses color and illustration to full effect -- to attract the eye, and present itself in a way that is quite approachable.

While at School of Art at Texas Tech University, New York's Elliot Salazar created a postcard design to help promote the school's First Friday event. 

The postcard's graphics are somewhat complex and this has a positive effect.  First, you are drawn to them.  Then you spend a moment examining them.  Before you know it, you've invested yourself in the design and want to learn more about the postcard's message. 

It's quite an accomplishment to pull someone from their  daily hub-bub, and into your message -- even if its only for fifteen seconds.

[Want more information about Elliot?  Check his website here.]

Certainly, Kimberly Wray has found her calling.  The Glasgow designer has created a postcard that promotes a prayer event for Scripture Union Scotland.  And she has done it in a way that looks casual and genuine.  This is especially appropriate for the youth audience the postcard needs to reach. 

[Want more information about Kimberly?  Check her website here. ]

The Behance website has grown quite a bit since 2006.  In fact, it's now a part of the Adobe family.

There are thousands of artists and designers providing their portfolios -- actively offering their services -- through the site.

If you're hunting for your next designer, or looking for some design inspiration, Behance is a great place to start.

Monday, February 23, 2015

Postcards for Art Shows

A well-designed postcard is inherently visual, which is why they're perfect for announcing art galleries and events. They offer a taste of what's in store at the show, as well as insight and information about the artists. Here are four great examples:

 This Arts in April card was created by Veronica Semeco. Its colorful design is very evocative of spring, which is great because the event is in April.

Here's a postcard  designed to promote Kimberly Colleen Rhyan's solo show at Columbus State Community Library. Found via the Ohio Art League

Toy Art Gallery's piece really packs a visual punch. It's a great use of contrast and enticing imagery.

This exquisite postcard by the RNAC really shows the wonderful kinds of art you could expect if you showed up to the gallery.
The Embark Gallery's bold neon-on-black design is sure to capture attention and attract visitors.
This elegant postcard created by magnetbyMail also features a peel-off magnet with information about the gallery.