Showing posts with label blue. Show all posts
Showing posts with label blue. Show all posts

Saturday, February 18, 2012

The Job Training Program Postcard

So you need to design a postcard that will create interest in your school's job training program.

What do you do?

Well, if you're like most.  You fill it with lots of pictures of smiling students and colorful campuses.

On the other hand, you could stand out from the pack and create a design that is serious and professional.

Designer Tim Scheman uses a monochrome blue palette, lots of bullet points and thoughtful graphics for recruiting students to the Met Center at St Louis Community College.

I think the postcard design works because those who are interested in job training programs are likely to be serious themselves -- not looking for glitz and frills.  The no-nonsense design conveys a "we're here to learn" message.

College Job Training Program postcard design by Tim Scheman:

Friday, February 3, 2012

Postcards and the Psychology of Color in Marketing

It only makes sense that color has an impact on a design.

Someone looking at the psychological impact of color in marketing just needs to look at the roots: nature has used color to attract pollinators and distract attackers for, well, a very long time.

Sure, there is a lot that effects what we think when we look at a postcard design, but of all the cues we consider, color can be one of the strongest.

As noted in KISSmetrics, retailers in North America (yes, location matters) use colors to convey messages to their customers:
  • red conveys 'energy'
  • blue conveys 'security'
  • orange conveys 'aggressive'
  • pink conveys 'romantic and feminine'
  • green conveys 'wealth' (or 'earth friendly'?)
  • black conveys 'powerful and sleek'
There's even an inter-industry association -- the Color Marketing Group -- that works on forecasting international color trends. Their slogan is says it all:  "Color Sells... and the 'Right' Colors Sell Better! "

Since a color choice could impact response, there's a lot riding on selecting the appropriate color for your postcard design.

Up and coming designer Alex Masica explores the 'color in advertising' issue with a set of dramatic 'sunburst' postcards designed to promote his full-service design house.

His postcards, in green, red, purple and blue, each state the same message.

Or do they?

Postcard Design in Green:

Postcard Design in Red:

Postcard Design in Purple:

Postcard Design in Blue:

Wednesday, November 30, 2011

Xmas Cards

Since designers really can't run down to the Hallmark Store and pick up a packet of Christmas cards, the holidays have become an opportunity for them to show us what they've got.  It's neat to see what can be done with a postcard.

I get a kick from the Christmas postcards from slimaq designer Aleksandra Woldańska-Płocińska.  

Sure, they're put together with wonderful graphics.  But it's great to see Aleksandra's personality come through in every card of the series.

It reminds me of how designers can create identity.  And how, when they've hit the mark, designers don't even need to include a logo.