Showing posts with label color. Show all posts
Showing posts with label color. Show all posts

Tuesday, June 2, 2015

Found: Five Fabulous Postcard Designs

Today's selection of postcards vary in both topic and approach, but they all have one thing in common: they're examples of great design.
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Designers  Michael Ryan Smith and Joseph Mueller have taken the minimalist approach with this postcard, and it works wonderfully. The rich dark purple background really makes the colorful bold lines pop. The text, like the line-work, is used sparingly. We're presented with only the vitals, in a clear and concise fashion.

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This postcard designed by David Van Landingham does a great job at highlighting the services offered by MCI (Makeup Call Inc.), while also providing an example of their makeup work. The dark color scheme of the front contrasts nicely with the lighter backside. In addition, the grungier walls and shadows of the front contrast with the serene formality of the back, subtly reinforcing the idea that this company does more than weddings.


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Like we've mentioned above, designer Alisha Collins Bucca has wisely opted to go light on text. Further, this card features more imagery, which is smart because it lets the viewer know just how much variety they're in store for if they attend the event. It's enticing and informative.
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Nikole Grad utilizes striking artwork to capture our attention, and a useful calendar to ensure the postcard hangs around. The longer a recipient holds on to it, the more likely they are to attend the event. 
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This postcard by Heather Cook features striking imagery with an intensity you typically don't see in youth sports promotional pieces. The front clearly appeals to children directly, because every kid wants to be taken seriously and feel tough. The back however, is all about the parents. It includes information about savings, how to sign up, and a call to action.
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And that about wraps it up for today. If you enjoyed these designs, or if you have great designs of your own that you'd like us to check out, just leave a comment below. We'd love to hear from you!

Tuesday, January 20, 2015

Postcards: The Power of Color and Simplicity


This week's spotlight is devoted to the power of color and simplicity. 

The featured postcards are quite varied: some have gone wild, while others show careful restraint. Regardless of their approach, they're all imaginative and attention grabbing. 

I hope these selections show that a little more or a little less can make a world of difference when it comes to design.

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An elegant architecture postcard that makes great use of geometric shapes and a wonderful orange/brown color palette. Design by modernpostcard.com
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This postcard by the Florida Museum of Natural History  features vibrant colors and crisp images. The butterfly's interaction with the edge of the card is clever; the wings draw attention to the copy. Found on modernpostcard.com

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This whimsical birthday party invitation by George is playful yet effective. The information is presented logically while the sillier elements are reined in by the limited colors. Found on behance.net 

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The black and yellow color scheme is evocative of warning labels and caution tape, creating a subtle sense of danger and edginess that likely appeals to the type of clientele this gym is after. Via inkd.com
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This postcard is simple, organized, and easy on the eyes -- everything an ideal website should be.  Via inkd.com

Friday, October 4, 2013

Kudos: Dlouhy Branding and Design

Often times, designers need to be brave.  It takes courage to whittle down a complex description into an effective brand message.

Too many designs are based on a "kitchen sink" strategy, where the layout includes multiple messages and the corresponding details for each.

These unfortunate, busy designs are often a result of "design by committee."  Or they're designs with purely the results in mind -- forgetting that there is a reader involved.

A great design starts with the reader, introduces an idea and leads to results.

These designs often appear simple.  But it's in the designer's whittling that much of the work is done.

Check out this week's example by the designers at Dlouhy Branding + Design.

These two postcards, used as a self-promotion, are tasked with grabbing attention (with color and boldness), asking a question ("does your brand need a facelift?") and offering a solution ("Dlouhy").

The first postcard sets the stage.  The follow-up postcard reinforces the message.

Our mind searches out simplicity and filters out complexity.  The best postcard design will avoid the filter.

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Do you have examples of a great postcard design?  We'd like to see them!  Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!

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Card 1: "ignite."
Dlouhy Branding + Design


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Card 2: "refresh."
Dlouhy Branding + Design


Monday, March 26, 2012

Farmers Market Postcard Designs

If you want to see the ultimate grassroots marketing in action, look at your local farmers market postcard campaign.

Postcards make a lot of sense for these organizations since they're affordable, they reach a targeted audience and yes, they can convey a concise message through a well-crafted design.

There are plenty of Farmers Market postcard designs out there.  The ones I'm drawn to are those that convey the excitement of the outdoor market, show the diversity of fresh produce and local foods, and remind me of the joys of participating in a community outing.

Here are some of the best Farmers Market postcards I've recently come upon:


Carrboro Farmers' Market (design by Courtney Smith):

Farmers Market Postcard design
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Postcard Magnets (that's a postcard with a magnet attached)
sampler from magnetbyMail.com:

postcard mailer for farmers market

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The classic 'wish you were here' look
Sprouts Farmers Market (Eastlake):
Farmers Market Postcard design for Sprouts Eastlake

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Vintage look for Omaha Farmers Market (design by Nicholas Burroughs):

Farmers Market Postcard design for Omaha


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The wonders of color from the Village of Richfield, Ohio:

Farmers Market Postcard design for Richfield Village





Friday, February 3, 2012

Postcards and the Psychology of Color in Marketing


It only makes sense that color has an impact on a design.

Someone looking at the psychological impact of color in marketing just needs to look at the roots: nature has used color to attract pollinators and distract attackers for, well, a very long time.

Sure, there is a lot that effects what we think when we look at a postcard design, but of all the cues we consider, color can be one of the strongest.

As noted in KISSmetrics, retailers in North America (yes, location matters) use colors to convey messages to their customers:
  • red conveys 'energy'
  • blue conveys 'security'
  • orange conveys 'aggressive'
  • pink conveys 'romantic and feminine'
  • green conveys 'wealth' (or 'earth friendly'?)
  • black conveys 'powerful and sleek'
There's even an inter-industry association -- the Color Marketing Group -- that works on forecasting international color trends. Their slogan is says it all:  "Color Sells... and the 'Right' Colors Sell Better! "

Since a color choice could impact response, there's a lot riding on selecting the appropriate color for your postcard design.

Up and coming designer Alex Masica explores the 'color in advertising' issue with a set of dramatic 'sunburst' postcards designed to promote his full-service design house.

His postcards, in green, red, purple and blue, each state the same message.

Or do they?


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Postcard Design in Green:


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Postcard Design in Red:







 
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Postcard Design in Purple:




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Postcard Design in Blue: