Showing posts with label design rules. Show all posts
Showing posts with label design rules. Show all posts

Tuesday, March 31, 2015

Six Super Postcard Designs On Behance

Looking for a postcard designer on the internet?  Check out Behance

Started in 2006, Behance has been on a mission to remove the barriers between creative producers and creative buyers. 

The site presents the portfolios of thousands of aspiring and accomplished artists, including photographers, illustrators, and yes, postcard designers.  

We've peered through hundreds of postcard designs saved on the Behance site.  Here are six that we especially like:

The first postcard is from Sara de la Mora, a Spanish designer based in London.  The card was prepared as part of a Yelp competition “Yelp’s Key To London”.

I love how the bookplate design draws you in.  You're transported to the comfort of your easy chair, an Agatha Christie paperback, and bam -- you realize you're on a journey in a Yelp ad.  Very slick, indeed.

[Want more information about Sara?  Check her website here.]
We're very impressed with the work of Yanviani Wongso, a design student from Singapore.  The postcard is effective -- promoting a gallery show -- as well as fresh and creative.  It's nice to see a designer who is playful with type, without creating a distraction, and without over powering the message.

Christopher Charles, from Long Beach, California,  is a designer at subplex.  His postcard design for a farmer's market is interesting because it features black and white photography.  Your eye is drawn to the red, and to the copy it contains.  It shows how much can be accomplished with just a color or two.

A postcard design from Bobby Jennings in Mesquite, Texas, shows how full color can work wonders.  Houghton Mifflin Harcort Publishing uses color and illustration to full effect -- to attract the eye, and present itself in a way that is quite approachable.

While at School of Art at Texas Tech University, New York's Elliot Salazar created a postcard design to help promote the school's First Friday event. 

The postcard's graphics are somewhat complex and this has a positive effect.  First, you are drawn to them.  Then you spend a moment examining them.  Before you know it, you've invested yourself in the design and want to learn more about the postcard's message. 

It's quite an accomplishment to pull someone from their  daily hub-bub, and into your message -- even if its only for fifteen seconds.

[Want more information about Elliot?  Check his website here.]

Certainly, Kimberly Wray has found her calling.  The Glasgow designer has created a postcard that promotes a prayer event for Scripture Union Scotland.  And she has done it in a way that looks casual and genuine.  This is especially appropriate for the youth audience the postcard needs to reach. 

[Want more information about Kimberly?  Check her website here. ]

The Behance website has grown quite a bit since 2006.  In fact, it's now a part of the Adobe family.

There are thousands of artists and designers providing their portfolios -- actively offering their services -- through the site.

If you're hunting for your next designer, or looking for some design inspiration, Behance is a great place to start.

Friday, October 4, 2013

Kudos: Dlouhy Branding and Design

Often times, designers need to be brave.  It takes courage to whittle down a complex description into an effective brand message.

Too many designs are based on a "kitchen sink" strategy, where the layout includes multiple messages and the corresponding details for each.

These unfortunate, busy designs are often a result of "design by committee."  Or they're designs with purely the results in mind -- forgetting that there is a reader involved.

A great design starts with the reader, introduces an idea and leads to results.

These designs often appear simple.  But it's in the designer's whittling that much of the work is done.

Check out this week's example by the designers at Dlouhy Branding + Design.

These two postcards, used as a self-promotion, are tasked with grabbing attention (with color and boldness), asking a question ("does your brand need a facelift?") and offering a solution ("Dlouhy").

The first postcard sets the stage.  The follow-up postcard reinforces the message.

Our mind searches out simplicity and filters out complexity.  The best postcard design will avoid the filter.

Do you have examples of a great postcard design?  We'd like to see them!  Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!


Card 1: "ignite."
Dlouhy Branding + Design

Card 2: "refresh."
Dlouhy Branding + Design

Friday, June 22, 2012

Good Design to Kickstart the Economy

It all starts here, with a blank sheet and an idea.

Good design helps engage the reader. It should not only get the attention of their mind, but it should help involve them emotionally.

A good design has the power to do great things.  It can draw attention to important issues, promote a point of view, recruit people to promote change, and yes, can help get an economy rolling again.

That's what went through my mind when I came across designer Jacqueline Rivera's recent postcard design to promote green jobs for the California Construction Academy.

It also made me think that the path to a vibrant economy starts with fresh thinking and thousands of micro projects like this.   I 'd like to thank Jacqueline for letting me see that.

Here's the postcard design from Jacqueline Rivera for the California Construction Academy at UCLA:

Monday, May 21, 2012

10 Ideas for Alumni Invitations

There can be a lot riding on an alumni postcard design. Having effective reunion invitations can make or break a milestone event.

Like in most design, to be effective you need to focus on a few core things: the audience you're trying to reach, the message you must give, and an action you'd like as a result.

We've collected a range of designs, from traditional to modern, to show how alumni groups have attacked this challenge.

Westminster College alumni postcard invitations:

McMaster Alumni Association postcard design by Valerie Kozina:

The Pennsylvania State University Dickinson School of Law alumni announcement:

Albany Law School Reunion Weekend postcard:

UC Davis School of Medicine Alumni Day postcard:

University of Virginia Black Alumni Weekend postcard:
A bold, graphic approach for an alumni invitation from Artpace:

A colorful. yesteryear graphic for the Connecticut College save the date, from designer Brandon W Mosley:

A traditional reunion postcard for Ohio State University Moritz College of Law from designer Andrea Reinaker:

A colorful. graphic reunion postcard à la Andy Warhol from designer Thomas Haus for Wellesley College:

Thursday, February 2, 2012

Rule No. 1 for Good Postcard Design

Nearly every time I hear there are rules for designing postcards, I discover that these rules can be broken.

That said, there are a few rules that you probably don't want to mess with.  Here is #1:

The designer needs to make a connection with the audience he/she intends to reach.  

This basically boils down to: "you need to understand who you're speaking to, before you speak."

Take a look at a series of postcard designs created for Poler.  Poler makes outdoor gear for outdoor people -- not the outdoor type who wants to conquer the world, but for those who like enjoying the adventure.

So photographer Benji Wagner and artist Nicole Lavelle created a promotional postcard series which reflects that.

The cards were printed by Print Pinball on a thick, uncoated duplex paper that's white on one side and chipboard on the other.

There's no high gloss printing and no high impact sales pitch.  Just a reminder of what any Poler customer can appreciate: that it's good to be outdoors.

Poler Postcard 1: Climb a Tree... Go Outside

Poler Postcard 2: I Feel Best When...

Poler Postcard 3: Morning Fog...

Poler Postcard 4: Afternoon Sun...