Showing posts with label event. Show all posts
Showing posts with label event. Show all posts

Tuesday, April 21, 2015

Verna Bhagrava Shakes Things up with Simplicity


For today's design spotlight, I wanted to take a look a this great minimalist card created by Creative Director Verna Bhargava and her team. Their objective was to design something that encouraged people of various disciplines and backgrounds, everyone from scientists to artists, to attend a symposium about the 1989 Loma Prieta earthquake. I'd say they succeeded. 


The postcard brilliantly merges science with design. The winding curves covering the main side of the postcard are a clever nod to the Richter scale. 

And by using a textured brush instead of uniform solid lines to create the waves, the viewers mind is able to treat the shapes more abstractly. It's like looking at a cloud - everyone's going to interpret it a little differently. When I look at them, my mind conjures up images of shaky mountains and collapsing roads.

It's not pleasant imagery by any means, but it's exciting and it lends a sense of urgency to an event that occurred 25 years ago.


The back of the postcard demonstrates just how confident these designers are. There's only one bold brush stroke. Everything else is text. But you know what? It works. It's aesthetically pleasing, it draws the eye, and it makes a topic some might find mundane interesting again.

Kudos to Verna and everyone involved. 


Interesting side note: As if this great design wasn't enough to motivate people to attend, Mother Nature decided to lend a helping hand - Verna and her team launched this project 1 day after California was hit by a 6.1 earthquake.

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Do you have examples of a great postcard design?  We'd like to see them!  Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!

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Thursday, May 31, 2012

Kudos: Stacey Herr


This week, I'd like to call attention to the work of designer Stacey Herr.

Stacey's postcard design, to promote a 5K fund raiser at a local church, was spot on.

She uses 1) a compelling image and 2) simple copy to draw the eye and tell the story.

Postcards are like miniature billboards.  And designers who understand that will consistently develop winners.

Nice work, Stacey!




Friday, December 2, 2011

Wedding Save the Date Postcards

It's official.  Wedding Save the Date postcards are the largest single category of postcard by far.

Here are the the best Save the Date postcard designs that I could find.  Here's why I liked these: good type and layout, simple messages, photography that let the couple look like themselves, hint of fun, and originality.

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A Save the Date postcard by designer Casey Decker.  Made with tender loving care because, well, its for Casey and Laura.



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A Save the Date postcard by designer Maureen Noone.  Bold, yet approachable graphics and wonderful execution.



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A Save the Date postcard by Kristen Ashton.  Simply type to say it all.
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A Save the Date postcard by Daphne.  Love the storybook aspect of this.
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A Save the Date at etsy by StelieDesigns.  Just the facts, with good design sense; it's just right to break through the clutter the mail in the mailbox.


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A Save the Date postcard by designer Josh Korwin.  Bet the wedding was lots of fun, too...



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A Save the Date at Minted by Cracked Designs:


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A Save the Date postcard at Minted by Helena Seo Designs.  Nothing beats a snapshot.


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A Save the Date postcard by Allison Barhill Designs:



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A Save The Date postcard at Wedding Paper Divas by Pinkerton Design:




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A Save The Date postcard at Wedding Paper Divas by Magnolia Press for Tiny Prints:



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A Save The Date postcard from Wedding Paper Divas by Pinkerton Design.  The classic floral design.



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Another Save The Date postcard from Wedding Paper Divas.  The modern spin.



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And yes, a Save The Date postcard from Wedding Paper Divas.  The classic floral design.