Showing posts with label graphic. Show all posts
Showing posts with label graphic. Show all posts

Tuesday, June 2, 2015

Found: Five Fabulous Postcard Designs

Today's selection of postcards vary in both topic and approach, but they all have one thing in common: they're examples of great design.
Designers  Michael Ryan Smith and Joseph Mueller have taken the minimalist approach with this postcard, and it works wonderfully. The rich dark purple background really makes the colorful bold lines pop. The text, like the line-work, is used sparingly. We're presented with only the vitals, in a clear and concise fashion.

This postcard designed by David Van Landingham does a great job at highlighting the services offered by MCI (Makeup Call Inc.), while also providing an example of their makeup work. The dark color scheme of the front contrasts nicely with the lighter backside. In addition, the grungier walls and shadows of the front contrast with the serene formality of the back, subtly reinforcing the idea that this company does more than weddings.

Like we've mentioned above, designer Alisha Collins Bucca has wisely opted to go light on text. Further, this card features more imagery, which is smart because it lets the viewer know just how much variety they're in store for if they attend the event. It's enticing and informative.
Nikole Grad utilizes striking artwork to capture our attention, and a useful calendar to ensure the postcard hangs around. The longer a recipient holds on to it, the more likely they are to attend the event. 
This postcard by Heather Cook features striking imagery with an intensity you typically don't see in youth sports promotional pieces. The front clearly appeals to children directly, because every kid wants to be taken seriously and feel tough. The back however, is all about the parents. It includes information about savings, how to sign up, and a call to action.
And that about wraps it up for today. If you enjoyed these designs, or if you have great designs of your own that you'd like us to check out, just leave a comment below. We'd love to hear from you!

Saturday, April 11, 2015

Kudos To Ojan

If you boil down all the elements that go into designing a great postcard, what do you have when you lift the lid?

You have a postcard that can change your mind.

And when I came across a series of postcards from Indonesian designer OJANTO WORK, that's exactly what happened to me.

The postcards are maps of various cities throughout Indonesia.  Ojan states that each card is designed with colors and perspective that reflect the uniqueness of the city it represents.

Perhaps I'm drawn to the maps (guess I'm a closet map lover).  And I'm definitely attracted to the bright colors and bold lines.  I like the innocence of the graphics and the professional crispness of the execution.  I see the influence of textile design, and palettes of colorful inks being pulled through a screen.

Ojan wonders if the designs might help convince someone to come visit a vast and varied country. 

I think it has.

OJANTO WORK from Yogyakarta, Indonesia
A catalog of postcards are on Pinterest


Banda Aceh




Tuesday, March 31, 2015

Six Super Postcard Designs On Behance

Looking for a postcard designer on the internet?  Check out Behance

Started in 2006, Behance has been on a mission to remove the barriers between creative producers and creative buyers. 

The site presents the portfolios of thousands of aspiring and accomplished artists, including photographers, illustrators, and yes, postcard designers.  

We've peered through hundreds of postcard designs saved on the Behance site.  Here are six that we especially like:

The first postcard is from Sara de la Mora, a Spanish designer based in London.  The card was prepared as part of a Yelp competition “Yelp’s Key To London”.

I love how the bookplate design draws you in.  You're transported to the comfort of your easy chair, an Agatha Christie paperback, and bam -- you realize you're on a journey in a Yelp ad.  Very slick, indeed.

[Want more information about Sara?  Check her website here.]
We're very impressed with the work of Yanviani Wongso, a design student from Singapore.  The postcard is effective -- promoting a gallery show -- as well as fresh and creative.  It's nice to see a designer who is playful with type, without creating a distraction, and without over powering the message.

Christopher Charles, from Long Beach, California,  is a designer at subplex.  His postcard design for a farmer's market is interesting because it features black and white photography.  Your eye is drawn to the red, and to the copy it contains.  It shows how much can be accomplished with just a color or two.

A postcard design from Bobby Jennings in Mesquite, Texas, shows how full color can work wonders.  Houghton Mifflin Harcort Publishing uses color and illustration to full effect -- to attract the eye, and present itself in a way that is quite approachable.

While at School of Art at Texas Tech University, New York's Elliot Salazar created a postcard design to help promote the school's First Friday event. 

The postcard's graphics are somewhat complex and this has a positive effect.  First, you are drawn to them.  Then you spend a moment examining them.  Before you know it, you've invested yourself in the design and want to learn more about the postcard's message. 

It's quite an accomplishment to pull someone from their  daily hub-bub, and into your message -- even if its only for fifteen seconds.

[Want more information about Elliot?  Check his website here.]

Certainly, Kimberly Wray has found her calling.  The Glasgow designer has created a postcard that promotes a prayer event for Scripture Union Scotland.  And she has done it in a way that looks casual and genuine.  This is especially appropriate for the youth audience the postcard needs to reach. 

[Want more information about Kimberly?  Check her website here. ]

The Behance website has grown quite a bit since 2006.  In fact, it's now a part of the Adobe family.

There are thousands of artists and designers providing their portfolios -- actively offering their services -- through the site.

If you're hunting for your next designer, or looking for some design inspiration, Behance is a great place to start.

Saturday, April 21, 2012

ThoughtWorks Re-discovers Postcards

The ad universe is blowing apart, right?  Social media and web design is so different from old media like billboards and postcards, right?

This week, I came upon the website for ThoughtWorks, an 'atypical' software firm that shows how the same design principles that work for postcards, can work for a web page.

Take a look at the site's eight banners that scroll across the homepage.

Each banner is tasked with calling attention to an issue, and piquing your interest to find out more.  Each banner is, essentially, a postcard.

I was so impressed with the quality, and the diversity of the concepts, I added some drop shadow and present them to you here, as postcards.  (They may not be postcards, per se; but they certainly are their progeny.)

For a postcard designer, they certainly are inspirational.

Technology Radar discussion of tech trends
from ThoughtWorks:

Building Suncorp's Continuous Delivery Initiative
from ThoughtWorks:

Creating Which? Cellphone Comparison Website
from ThoughtWorks:

Developing Competitive Advantage for McClaren
from ThoughtWorks:

Joint marketing website for Pittsburgh Cultural Trust
from ThoughtWorks:

Mobile Health for Women
from ThoughtWorks:

One-day training for Amazon Web Services
from ThoughtWorks:

Working with Rackspace Hosting
from ThoughtWorks:

Wednesday, February 22, 2012

Invites and Postcard Designs

OK, call me a sucker but show me a clean, bold, simple design and, voila, I'm in love.

Have a look at designer Michelle Bersani's work for Performance Harley-Davidson open house postcards.

It grabs your attention.  It's easy to understand.  It includes the look and feel of the classic Harley branding.

And in a world where you have less than ten seconds to make your point, it does that with time to spare.

Love it!

Performance Harley-Davidson invites from designer Michelle Bersani:

Saturday, January 21, 2012

Valentine Postcards to Make A Message

We can all take a lesson from Valentine's Day.

The purpose of a Valentines postcard design is to grab attention, and say what you want to say in a very convincing way.

It's really the same purpose for most postcard designs.  But at Valentine's Day, there's more on the line.

The Valentines postcard designs we highlight here are all effective for several reasons.  They all make a bold, dramatic statement visually.  They stay on message.  And they all take advantage of the medium -- the card itself -- to convey a message that is fresh, authentic, and yes, heartfelt.

The postcards designs are expressed simply, like the Valentine postcard you make yourself.  But don't try this at home, unless you're skilled with wooden type, die cutting and letterpress.

Many of these Valentines postcards are each a product of a skilled, precious craft, that we all need to preserve:

A set of Valentine postcards by b.impressed at the felt & wire shop. The XO design is printed on light pink paper with traditional letterpress.

Normally, the Post Office doesn't like odd shapes stuck onto the mail it processes.  So Danielle Goates turns her non-compliant design into a photograph, and that becomes the postcard.  Her studio is sundayHatch on Etsy.


A set of six Valentines cards from Colette at Rawart Letterpress on Etsy.  Big and bold are what postcards are all about.  And nothing is bigger and bolder than what comes from a letterpress.


Not sure how well this would hold up without an envelope, but I love the concept!:  two red hearts crocheted and applied to a postcard.  They're from Isamo Crochet on Lovely Clusters.


And if you're the kind of person who prefers live Christmas trees (so you can re-plant them later), consider the Valentines postcard designed by Anne Passo and available at lovi at merchant4 . The card becomes a small crafts project with 'some assembly required:'  the balsa pieces pop out and a heart is formed.

A set of Valentine postcards by Sarah Parrott Bianculli at the Parrot Design Studio on Etsy. The Hugs and Kisses design is printed with sheer white ink on recycled A2 chipboard. Very simple, and straight from the heart.

Wednesday, January 4, 2012

Posted: Branden's Graphic Journey

Designer Braden Wise developed a series of twenty-five postcard designs inspired by his move from the American Midwest to California.  They are crafted with vintage typography style and capture the feeling of California's golden age along with lots of tongue-in-cheek whimsy. This is a great combination of classic and contemporary, retro and trendy.

Here are five from the series.  Be sure to see the full series that Braden designed at

Wednesday, November 30, 2011

Kudos: Kyle White

You can tell that the wonderful Kyle White at Kyle White Design is completely comfortable in the postcard media.

Here is a postcard design for an invitation and a series to promote Poplarville (Mississippi).

I love Kyle's bold woodblock-like elements, his typography, his weathered treatment and his versatility.


Xmas Cards

Since designers really can't run down to the Hallmark Store and pick up a packet of Christmas cards, the holidays have become an opportunity for them to show us what they've got.  It's neat to see what can be done with a postcard.

I get a kick from the Christmas postcards from slimaq designer Aleksandra Woldańska-Płocińska.  

Sure, they're put together with wonderful graphics.  But it's great to see Aleksandra's personality come through in every card of the series.

It reminds me of how designers can create identity.  And how, when they've hit the mark, designers don't even need to include a logo.





Green Inkd

One of my favorite sites for finding consistently good postcard layouts is .  They offer a marketplace for templates and customized layouts from dozens (maybe hundreds?) of artists.

Here is a postcard design  from Octavian Belintan who shows the power of a very basic color palette.  The layouts make me want to go out and start up a landscape design business!

Tuesday, November 29, 2011

Playful Post

Thought it would be good to start on a light note, with some postcard fronts.

Here, designer Ana Lucia Soto shows off her wit, and genius, with her take on some rather famous layouts. Brillante!