Showing posts with label job training. Show all posts
Showing posts with label job training. Show all posts

Friday, June 22, 2012

Good Design to Kickstart the Economy

It all starts here, with a blank sheet and an idea.

Good design helps engage the reader. It should not only get the attention of their mind, but it should help involve them emotionally.

A good design has the power to do great things.  It can draw attention to important issues, promote a point of view, recruit people to promote change, and yes, can help get an economy rolling again.

That's what went through my mind when I came across designer Jacqueline Rivera's recent postcard design to promote green jobs for the California Construction Academy.

It also made me think that the path to a vibrant economy starts with fresh thinking and thousands of micro projects like this.   I 'd like to thank Jacqueline for letting me see that.

Here's the postcard design from Jacqueline Rivera for the California Construction Academy at UCLA:

Saturday, February 18, 2012

The Job Training Program Postcard

So you need to design a postcard that will create interest in your school's job training program.

What do you do?

Well, if you're like most.  You fill it with lots of pictures of smiling students and colorful campuses.

On the other hand, you could stand out from the pack and create a design that is serious and professional.

Designer Tim Scheman uses a monochrome blue palette, lots of bullet points and thoughtful graphics for recruiting students to the Met Center at St Louis Community College.

I think the postcard design works because those who are interested in job training programs are likely to be serious themselves -- not looking for glitz and frills.  The no-nonsense design conveys a "we're here to learn" message.

College Job Training Program postcard design by Tim Scheman: