Showing posts with label kudos. Show all posts
Showing posts with label kudos. Show all posts

Friday, April 17, 2015

Good Design at Cherry Tree Bears Fruit

We're all about promoting good design and the designers that make it happen.

This week, that's led us to the postcard designs of Susan R. Kirshenbaum and her design firm Cherry Tree Creative.

Yes, the design work is tops.  But we also like the considered and deliberate approach that Cherry Hill takes.  It reminds us of the dozens of choices -- and decisions -- that go into producing a design that works in the marketplace.

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A postcard design for JCCSF Fitness Center:


The postcard design for JCCSF Fitness Center is created, as the designer notes, to stand apart from the "hard sell fitness membership offers and appeal to those looking for a more thoughtful, healthy individual lifestyle."

One way to stand apart is to use a tranquil, black and white image.  The layout also makes good use of white space and goes easy on salesy copy.

You feel rejuvenated just looking.

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JCCSF Summer Camp:

To promote the JCCSF Summer Camp, Cherry Tree designed a series of postcards to create a sense of curiosity and anticipation to announce the coming camp season.

The postcards are presented as a teaser series where each card reveals a bit more than the previous one.


Curiosity, anticipation, discovery, fun -- the elements built into the postcard design -- are exactly the features most moms and dads are hoping fill their child's summertime.

If the purpose of the postcard is to remind parents of the coming camp season, and to drive those parents to the camp website for details and registration, then this postcard series hits the mark.


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Do you have examples of a great postcard design?  We'd like to see them!  Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!

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Wednesday, April 8, 2015

Kudos: April of Drop Designworks


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It's easy to see why this great postcard designed by April of Drop Designworks caught our eye. It's cute, clever, and most importantly, it's clear what the message is.

On the front of the card, I love how April effectively conveys two messages by simply inverting the colors. It causes us to read the headline in two different ways, without being confusing.

This creative approach saves space and prevents the postcard from appearing cluttered.

The use of a textile texture is also a subtle but brilliant touch. It's interesting visually, and it's a clever nod to the fact that alpaca are commonly used for their fiber.

It's great when a design is interesting to look at, but it's even better when that interesting design is intrinsically tied to the subject matter.

The card also excels from a visual hierarchy standpoint. The information is conveyed efficiently thanks to prominent headlines and sparingly used copy.

The sponsoring organization is clearly presented, and there's just enough whimsical imagery to keep the card playful without losing a sense of professionalism.


Overall this card definitely gets our seal of approval. Great job, April!

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Do you have examples of a great postcard design?  We'd like to see them!  Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!

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Thursday, May 31, 2012

Kudos: Stacey Herr


This week, I'd like to call attention to the work of designer Stacey Herr.

Stacey's postcard design, to promote a 5K fund raiser at a local church, was spot on.

She uses 1) a compelling image and 2) simple copy to draw the eye and tell the story.

Postcards are like miniature billboards.  And designers who understand that will consistently develop winners.

Nice work, Stacey!




Wednesday, November 30, 2011

Kudos: Kyle White

You can tell that the wonderful Kyle White at Kyle White Design is completely comfortable in the postcard media.

Here is a postcard design for an invitation and a series to promote Poplarville (Mississippi).

I love Kyle's bold woodblock-like elements, his typography, his weathered treatment and his versatility.