Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, June 2, 2015

Found: Five Fabulous Postcard Designs

Today's selection of postcards vary in both topic and approach, but they all have one thing in common: they're examples of great design.
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Designers  Michael Ryan Smith and Joseph Mueller have taken the minimalist approach with this postcard, and it works wonderfully. The rich dark purple background really makes the colorful bold lines pop. The text, like the line-work, is used sparingly. We're presented with only the vitals, in a clear and concise fashion.

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This postcard designed by David Van Landingham does a great job at highlighting the services offered by MCI (Makeup Call Inc.), while also providing an example of their makeup work. The dark color scheme of the front contrasts nicely with the lighter backside. In addition, the grungier walls and shadows of the front contrast with the serene formality of the back, subtly reinforcing the idea that this company does more than weddings.


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Like we've mentioned above, designer Alisha Collins Bucca has wisely opted to go light on text. Further, this card features more imagery, which is smart because it lets the viewer know just how much variety they're in store for if they attend the event. It's enticing and informative.
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Nikole Grad utilizes striking artwork to capture our attention, and a useful calendar to ensure the postcard hangs around. The longer a recipient holds on to it, the more likely they are to attend the event. 
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This postcard by Heather Cook features striking imagery with an intensity you typically don't see in youth sports promotional pieces. The front clearly appeals to children directly, because every kid wants to be taken seriously and feel tough. The back however, is all about the parents. It includes information about savings, how to sign up, and a call to action.
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And that about wraps it up for today. If you enjoyed these designs, or if you have great designs of your own that you'd like us to check out, just leave a comment below. We'd love to hear from you!

Wednesday, May 13, 2015

Seven Real Estate Postcard Designs With Curb Appeal



Savvy real estate agents are doing more than just baking cookies before an Open House. Now they're creating a multi-channel marketing plan.  And this includes mailing real estate postcards to announce new listings, sold listings or to promote their services in general. 

Unfortunately, if you look around the web you'll realize many of these postcards aren't very pretty... 
So we thought it would be helpful to spotlight the best postcard designs we've come upon. Here are seven truly great postcard designs for real estate:


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We love the simplicity of this card by BrightSpot Creative. The vitals are all here. We know the company name, we have an understanding of what they can do, and the black and white photos on the bold colorful background really pop.

 -2-
Kennedy Real Estate put together something really great. This postcard shows a beautiful property and a pleasant looking real estate agent. The contact information is clearly visible and well organized, but what really set the card apart for us was the artistic touch of the green apples. 

Apples are a common motif in their promotional material and branding, and because they're not home related in an obvious way, it feels fresh (pun fully intended) and surprising.



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Sergio Reyes really nailed this one. The cards objective is clear: showcase a property. The photographs are pleasing and prominent. The type is minimal and informative. There's a great sense of visual hierarchy here: the most important information is the largest, while other key details are differentiated by color. It's basic design textbook stuff, but it's stuff people often forget.

 -4-
limelight marketing created a beautiful card for real estate agent Nancy Fong. The colors are pleasant, the information is clear, and perhaps most importantly, the portrait is tasteful. Many real estate agents like to show themselves on their promotional material, and it makes sense. An agent's picture goes far to help establish trust and rapport.  (Just be careful -- no picture is better than a bad picture.)

Thankfully, that clearly isn't an issue here.  Nancy, and the room setting behind her, looks great!

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I really enjoy how up-front Marsid-M&M Group's postcard is. It's quite literally 'inviting.' And  information is organized and clear. What's worth noting about this postcard is that it makes good use of variable data to customize the postcard based on who and where it's going.
Personalizing postcards always makes a bigger impact.


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This postcard for REALTOR® Sarah Martin Properties by designer Ela Leitner is simple but elegant. The clever thing here is the list of useful phone numbers on the side. I'm sure this increases the likelihood of recipients holding on to it.



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And last but certainly not least, we have this Foldup Magnet Mailer from our friends at magnetbyMail and designers at stocklayouts.com

It has all the mailing ease and convenience of a regular postcard, but it opens up and unfolds so you can fit more information about the property inside. A big issue we often see with Realtors postcard designs is cramming too much information on a card. It becomes overwhelming and uninviting to the viewer. The Foldup version is a great solution.  The extra space the Foldup offers
really makes a difference. 

Oh, and the Foldup comes with a useful refrigerator magnet -- so potential clients will have the agents's information for a long time to come.



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Do you have examples of a great postcard design?  We'd like to see them!  Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!


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Monday, April 6, 2015

Why Your Next Postcard Design Could Come From Etsy

What makes postcard designer ZeusVintage noteworthy is the web platform they use: Etsy.

The Doncaster, England designer creates custom postcard layouts for hire, or "bespoke postcard design" as they say.   And if their web examples reflect the typical fair, then we'd say 'thumbs up'.

The Etsy platform is traditionally used by artisans and craftsmen, but not so much by print designers. 

The selection of Etsy reflects a trend where print designers are looking for new ways to promote themselves digitally, and web platforms like Etsy are happy to accommodate them.

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ZeusVintage offers postcard design via Etsy:




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Recently, Amazon has started promoting local businesses and now offers plumbers and electricians.   For Amazon, print designers and graphic artists are not far behind.
 
As designers 'break out' of the traditional web platforms, one wonders if this is an experiment that will stick.   The months ahead should prove interesting, as ecommerce continues to re-invent itself.
 
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Tuesday, March 31, 2015

Six Super Postcard Designs On Behance

Looking for a postcard designer on the internet?  Check out Behance

Started in 2006, Behance has been on a mission to remove the barriers between creative producers and creative buyers. 

The site presents the portfolios of thousands of aspiring and accomplished artists, including photographers, illustrators, and yes, postcard designers.  

We've peered through hundreds of postcard designs saved on the Behance site.  Here are six that we especially like:

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The first postcard is from Sara de la Mora, a Spanish designer based in London.  The card was prepared as part of a Yelp competition “Yelp’s Key To London”.

I love how the bookplate design draws you in.  You're transported to the comfort of your easy chair, an Agatha Christie paperback, and bam -- you realize you're on a journey in a Yelp ad.  Very slick, indeed.

[Want more information about Sara?  Check her website here.]
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We're very impressed with the work of Yanviani Wongso, a design student from Singapore.  The postcard is effective -- promoting a gallery show -- as well as fresh and creative.  It's nice to see a designer who is playful with type, without creating a distraction, and without over powering the message.


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Christopher Charles, from Long Beach, California,  is a designer at subplex.  His postcard design for a farmer's market is interesting because it features black and white photography.  Your eye is drawn to the red, and to the copy it contains.  It shows how much can be accomplished with just a color or two.



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A postcard design from Bobby Jennings in Mesquite, Texas, shows how full color can work wonders.  Houghton Mifflin Harcort Publishing uses color and illustration to full effect -- to attract the eye, and present itself in a way that is quite approachable.



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While at School of Art at Texas Tech University, New York's Elliot Salazar created a postcard design to help promote the school's First Friday event. 

The postcard's graphics are somewhat complex and this has a positive effect.  First, you are drawn to them.  Then you spend a moment examining them.  Before you know it, you've invested yourself in the design and want to learn more about the postcard's message. 

It's quite an accomplishment to pull someone from their  daily hub-bub, and into your message -- even if its only for fifteen seconds.

[Want more information about Elliot?  Check his website here.]


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Certainly, Kimberly Wray has found her calling.  The Glasgow designer has created a postcard that promotes a prayer event for Scripture Union Scotland.  And she has done it in a way that looks casual and genuine.  This is especially appropriate for the youth audience the postcard needs to reach. 

[Want more information about Kimberly?  Check her website here. ]



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The Behance website has grown quite a bit since 2006.  In fact, it's now a part of the Adobe family.

There are thousands of artists and designers providing their portfolios -- actively offering their services -- through the site.

If you're hunting for your next designer, or looking for some design inspiration, Behance is a great place to start.



Tuesday, January 20, 2015

Postcards: The Power of Color and Simplicity


This week's spotlight is devoted to the power of color and simplicity. 

The featured postcards are quite varied: some have gone wild, while others show careful restraint. Regardless of their approach, they're all imaginative and attention grabbing. 

I hope these selections show that a little more or a little less can make a world of difference when it comes to design.

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An elegant architecture postcard that makes great use of geometric shapes and a wonderful orange/brown color palette. Design by modernpostcard.com
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This postcard by the Florida Museum of Natural History  features vibrant colors and crisp images. The butterfly's interaction with the edge of the card is clever; the wings draw attention to the copy. Found on modernpostcard.com

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This whimsical birthday party invitation by George is playful yet effective. The information is presented logically while the sillier elements are reined in by the limited colors. Found on behance.net 

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The black and yellow color scheme is evocative of warning labels and caution tape, creating a subtle sense of danger and edginess that likely appeals to the type of clientele this gym is after. Via inkd.com
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This postcard is simple, organized, and easy on the eyes -- everything an ideal website should be.  Via inkd.com

Monday, March 18, 2013

Postcards for Urgent Care Marketing


It seems there's a growth industry that's appeared without much fanfare.  It's called "Urgent Care" and it's made up of hundreds of local clinics that have found a niche somewhere between the Emergency Room and your neighborhood primary care doctor.

I've come across many postcards designed for Urgent Care marketing -- promoting the clinics to their nearby communities.
 
Urgent Care postcards have to accomplish many things: explain what 'Urgent Care' means, promote the clinic, provide contact and address details, and provide a call to action.  This can be a lot of work for a little postcard.

The best strategy is probably to break out the campaign into a series of cards with simple messages.

Each of the designs shown resides somewhere on that spectrum between simple and complex.  I'll let you be the judge of which part of that spectrum is most effective.

The final design, from our own sponsor at magnetbyMail, features a magnet mailer which has some added functionality.  It includes a customized magnet that can be kept in the home or office for months or longer.


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Highland Urgent Care postcard designed by New Thought Marketing:

graphic design for marketing Highland Urgent Care







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After Ours Urgent Care as found in the NCPA Health Blog .  (The blog has a good discussion of how Urgent Care is fitting into the national healthcare discussion.):

Local Healthcare Marketing



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Immediate Care of Oklahoma postcard designed by Rick Boyd:


Marketing Urgent Care with direct mail



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A postcard for a national industry awareness campaign from the Urgent Care Association of America:


Illustration based design for urgent care outreach



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Boston Children's Hospital Urgent Care postcard designed by Micayla Boari (at Behance):

Micalya Boari design for urgent care postcard

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The Maxcare UC layout: an urgent care postcard magnet mailer from magnetbyMail.com:


magnet mailer for urgent care