Showing posts with label red. Show all posts
Showing posts with label red. Show all posts

Saturday, April 11, 2015

Kudos To Ojan

If you boil down all the elements that go into designing a great postcard, what do you have when you lift the lid?

You have a postcard that can change your mind.

And when I came across a series of postcards from Indonesian designer OJANTO WORK, that's exactly what happened to me.

The postcards are maps of various cities throughout Indonesia.  Ojan states that each card is designed with colors and perspective that reflect the uniqueness of the city it represents.

Perhaps I'm drawn to the maps (guess I'm a closet map lover).  And I'm definitely attracted to the bright colors and bold lines.  I like the innocence of the graphics and the professional crispness of the execution.  I see the influence of textile design, and palettes of colorful inks being pulled through a screen.

Ojan wonders if the designs might help convince someone to come visit a vast and varied country. 

I think it has.

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OJANTO WORK from Yogyakarta, Indonesia
A catalog of postcards are on Pinterest


Yogyakarta
 
 
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Temanggung
 
 

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Banda Aceh



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Bali


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Jakarta


 
 
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Friday, February 3, 2012

Postcards and the Psychology of Color in Marketing


It only makes sense that color has an impact on a design.

Someone looking at the psychological impact of color in marketing just needs to look at the roots: nature has used color to attract pollinators and distract attackers for, well, a very long time.

Sure, there is a lot that effects what we think when we look at a postcard design, but of all the cues we consider, color can be one of the strongest.

As noted in KISSmetrics, retailers in North America (yes, location matters) use colors to convey messages to their customers:
  • red conveys 'energy'
  • blue conveys 'security'
  • orange conveys 'aggressive'
  • pink conveys 'romantic and feminine'
  • green conveys 'wealth' (or 'earth friendly'?)
  • black conveys 'powerful and sleek'
There's even an inter-industry association -- the Color Marketing Group -- that works on forecasting international color trends. Their slogan is says it all:  "Color Sells... and the 'Right' Colors Sell Better! "

Since a color choice could impact response, there's a lot riding on selecting the appropriate color for your postcard design.

Up and coming designer Alex Masica explores the 'color in advertising' issue with a set of dramatic 'sunburst' postcards designed to promote his full-service design house.

His postcards, in green, red, purple and blue, each state the same message.

Or do they?


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Postcard Design in Green:


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Postcard Design in Red:







 
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Postcard Design in Purple:




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Postcard Design in Blue: