Showing posts with label simple. Show all posts
Showing posts with label simple. Show all posts

Friday, April 17, 2015

Good Design at Cherry Tree Bears Fruit

We're all about promoting good design and the designers that make it happen.

This week, that's led us to the postcard designs of Susan R. Kirshenbaum and her design firm Cherry Tree Creative.

Yes, the design work is tops.  But we also like the considered and deliberate approach that Cherry Hill takes.  It reminds us of the dozens of choices -- and decisions -- that go into producing a design that works in the marketplace.

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A postcard design for JCCSF Fitness Center:


The postcard design for JCCSF Fitness Center is created, as the designer notes, to stand apart from the "hard sell fitness membership offers and appeal to those looking for a more thoughtful, healthy individual lifestyle."

One way to stand apart is to use a tranquil, black and white image.  The layout also makes good use of white space and goes easy on salesy copy.

You feel rejuvenated just looking.

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JCCSF Summer Camp:

To promote the JCCSF Summer Camp, Cherry Tree designed a series of postcards to create a sense of curiosity and anticipation to announce the coming camp season.

The postcards are presented as a teaser series where each card reveals a bit more than the previous one.


Curiosity, anticipation, discovery, fun -- the elements built into the postcard design -- are exactly the features most moms and dads are hoping fill their child's summertime.

If the purpose of the postcard is to remind parents of the coming camp season, and to drive those parents to the camp website for details and registration, then this postcard series hits the mark.


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Do you have examples of a great postcard design?  We'd like to see them!  Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!

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Saturday, April 11, 2015

Kudos To Ojan

If you boil down all the elements that go into designing a great postcard, what do you have when you lift the lid?

You have a postcard that can change your mind.

And when I came across a series of postcards from Indonesian designer OJANTO WORK, that's exactly what happened to me.

The postcards are maps of various cities throughout Indonesia.  Ojan states that each card is designed with colors and perspective that reflect the uniqueness of the city it represents.

Perhaps I'm drawn to the maps (guess I'm a closet map lover).  And I'm definitely attracted to the bright colors and bold lines.  I like the innocence of the graphics and the professional crispness of the execution.  I see the influence of textile design, and palettes of colorful inks being pulled through a screen.

Ojan wonders if the designs might help convince someone to come visit a vast and varied country. 

I think it has.

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OJANTO WORK from Yogyakarta, Indonesia
A catalog of postcards are on Pinterest


Yogyakarta
 
 
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Temanggung
 
 

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Banda Aceh



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Bali


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Jakarta


 
 
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Tuesday, January 20, 2015

Postcards: The Power of Color and Simplicity


This week's spotlight is devoted to the power of color and simplicity. 

The featured postcards are quite varied: some have gone wild, while others show careful restraint. Regardless of their approach, they're all imaginative and attention grabbing. 

I hope these selections show that a little more or a little less can make a world of difference when it comes to design.

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An elegant architecture postcard that makes great use of geometric shapes and a wonderful orange/brown color palette. Design by modernpostcard.com
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This postcard by the Florida Museum of Natural History  features vibrant colors and crisp images. The butterfly's interaction with the edge of the card is clever; the wings draw attention to the copy. Found on modernpostcard.com

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This whimsical birthday party invitation by George is playful yet effective. The information is presented logically while the sillier elements are reined in by the limited colors. Found on behance.net 

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The black and yellow color scheme is evocative of warning labels and caution tape, creating a subtle sense of danger and edginess that likely appeals to the type of clientele this gym is after. Via inkd.com
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This postcard is simple, organized, and easy on the eyes -- everything an ideal website should be.  Via inkd.com