Wednesday, April 8, 2015
It's easy to see why this great postcard designed by April of Drop Designworks caught our eye. It's cute, clever, and most importantly, it's clear what the message is.
On the front of the card, I love how April effectively conveys two messages by simply inverting the colors. It causes us to read the headline in two different ways, without being confusing.
This creative approach saves space and prevents the postcard from appearing cluttered.
The use of a textile texture is also a subtle but brilliant touch. It's interesting visually, and it's a clever nod to the fact that alpaca are commonly used for their fiber.
It's great when a design is interesting to look at, but it's even better when that interesting design is intrinsically tied to the subject matter.
The card also excels from a visual hierarchy standpoint. The information is conveyed efficiently thanks to prominent headlines and sparingly used copy.
The sponsoring organization is clearly presented, and there's just enough whimsical imagery to keep the card playful without losing a sense of professionalism.
Overall this card definitely gets our seal of approval. Great job, April!
Do you have examples of a great postcard design? We'd like to see them! Simply use the Comments feature of this blog and let us know a little about your project -- we'll respond with how to send your images to us. Thank you!
Tuesday, January 20, 2015
This week's spotlight is devoted to the power of color and simplicity.
The featured postcards are quite varied: some have gone wild, while others show careful restraint. Regardless of their approach, they're all imaginative and attention grabbing.
I hope these selections show that a little more or a little less can make a world of difference when it comes to design.
An elegant architecture postcard that makes great use of geometric shapes and a wonderful orange/brown color palette. Design by modernpostcard.com
This postcard by the Florida Museum of Natural History features vibrant colors and crisp images. The butterfly's interaction with the edge of the card is clever; the wings draw attention to the copy. Found on modernpostcard.com
This whimsical birthday party invitation by George is playful yet effective. The information is presented logically while the sillier elements are reined in by the limited colors. Found on behance.net
The black and yellow color scheme is evocative of warning labels and caution tape, creating a subtle sense of danger and edginess that likely appeals to the type of clientele this gym is after. Via inkd.com
This postcard is simple, organized, and easy on the eyes -- everything an ideal website should be. Via inkd.com